The Bachelorette builds on debut pulling 973,000 on a quiet night for TV viewing

bachelorette sam frostTen’s The Bachelorette built its audience last night at the expense of its primetime competitors with 973,000 metropolitan viewers tuning in for its second episode.

The result is up on its Wednesday night debut where the show, featuring last year’s contestant Sam Frost, drew 875,000 and helped Ten achieve a 15.6 per cent main channel share on what was otherwise a quiet night for TV viewing.

According to Oztam overnight ratings, no program drew more than one million viewers with The Bachelorette the most watched show of the night and across all the advertising demographics.

Over on Seven the X Factor ran from 7.30pm to 9.20pm and drew an average audience of 876,000, down on the 902,000 it drew last week when it was up against Ten’s The Bachelor finale. On Nine RBT pulled 678,000 at 7.30pm, Kings Cross ER at 8pm had 550,000 viewers, and The Footy SHow at 8.30pm managed 640,000, ahead of semi-finals for the AFL and NRL this weekend.

Ten’s 8.30pm offering was a repeat of Law & Order SVU which had 365,000.

On the ABC 7.30 had 673,000 while The Chaser’s Media Circus, which gained media attention after footage of journalist Peter Greste being told his colleagues jailed in Egypt had been freed during filming was circulated, pulled 630,000 viewers, down marginally on last week’s 636,000.

In the news race Seven beat Nine in both timeslots pulling 970,000 at 6pm and 950,000 at 6.30pm while its rival had 944,000 and 880,000.

Seven’s breakfast show Sunrise also managed to reverse Wednesday’s loss to Nine rivals Today with 338,000 viewers to 297,000.

Seven won the night in main channel audience share with 19.7 per cent while Nine had 18.8 per cent and the ABC had 10.6 per cent.

Top 15 Shows
2 SEVEN NEWS Network Seven 970,000
3 SEVEN NEWS / TODAY TONIGHT Network Seven 950,000
4 NINE NEWS Network Nine 944,000
5 NINE NEWS 6:30 Network Nine 880,000
6 THE X FACTOR Network Seven 876,000
7 ABC NEWS Network ABC 857,000 253,000
8 A CURRENT AFFAIR Network Nine 816,000
9 HOME AND AWAY Network Seven 737,000
10 RBT Network Nine 678,000
11 THE PROJECT 7PM Network TEN 674,000
12 7.30 Network ABC 673,000
13 THE FOOTY SHOW Network Nine 640,000
15 THE CHASE AUSTRALIA Network Seven 586,000

Audience Share
Network 7 19.7%
Network 9 18.8%
Network TEN 15.6%
Network ABC 10.6%
Network 7TWO 5.1%
Network GO! 4.7%
Network SBS 4.5%
Network ELEVEN 4.1%
Network ONE 3.8%
Network ABC2 3.5%
Network 7mate 3.2%
Network Gem 2.9%
Network ABC News 24 1.4%
Network SBS 2 1.0%
Network NITV 0.6%
Network ABC3 0.5%

Total Audience Share
Network 7 TTL 28.0%
Network 9 TTL 26.4%
Network TEN TTL 23.6%
Network ABC TTL 16.0%
Network SBS TTL 6.1%

Data OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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