‘The best brands evolve alongside their businesses’: Claxon officially rebrands

Claxon has rebranded itself to better reflect its ethos and position in the market.

The rebrand’s elements, such as new copywriting and visuals, were designed to symbolise the company’s identity as an agency that is provocative, bold and well equipped to help brands grow.

“When I took on the role of Creative Director, I saw an opportunity not just to refresh the brand, but to ensure it truly represented who Claxon is today and where we’re headed,” shared Phil Coulson – who steps into the position of creative director as Claxon enters the final stages of integrating with Embark – the creative agency it acquired in early April 2024.