Claxon signs Aussie doors and windows brand as new client
Wideline Group – an Australian doors and windows brand – has been added to Claxon’s client roster.
The announcement:
Following a competitive pitch, full-service independent, Claxon has extended its client roster, adding Australian owned and operated, windows and doors brand, Wideline Group, to its growing client list.
With a remit encompassing strategy, media and creative, Claxon is charged with delivering a robust omni channel approach for Wideline via its proprietary brand performance methodology, to support the Group’s plans to significantly increase its national footprint.
Jade Axford, chief growth officer at Claxon said this was a great win for the agency, particularly as Wideline operates under the same principals as Claxon: provide a first-class product by utilising advanced technologies and innovation as the core if its customer offerings.
Axford said: “Wideline’s brief to build out a robust omni channel strategy supporting ambitious growth is a perfect fit for our team, as it aligns perfectly with Claxon’s ethos to holistically bring brand and performance together to drive business growth.
“Additionally, we are excited to elevate the brands’ existing relationship with an iconic renovation show on Ch9 to engage more customers and position Wideline as the windows and doors expert for both builders and home renovators.”
Michelle Hendriks, director at Wideline Group said: “We are delighted to partner with Claxon at such a pivotal time in our growth strategy. Claxon’s use of AI across its creative offering plus the team’s understanding of our ambitious expansion plans make them the perfect partner to support the next stage of our brand’s history.”
“Our 55-year history and heritage are essential foundations to Wideline’s story, but with Claxon’s help we will strike a balance between maintaining the brand’s history and at the same time be known as a contemporary and modern brand able to compete in today’s – and tomorrow’s – competitive market. We can’t wait to see where our partnership leads,” she concluded.
Work on strategy development has already commenced with creative expected in market in Q3.
Source: Mohr PR
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