Courier-Mail and The Advertiser latest News sites to be redesigned
The Courier-Mail in Queensland and The Advertiser in Adelaide have joined News Corp’s The Daily Telegraph and Herald Sun by revealing faster, cleaner and easier-to-navigate sites.
The Courier-Mail’s ‘reimagined’ site
According to News Corp, regional mastheads including Gold Coast Bulletin, The Mercury, Townsville Bulletin, Cairns Post, NT News, Geelong Advertiser and The Weekly Times will be live by December 15 featuring the new “reimagined experience.”
Sam Weir, editor of Queensland’s Courier-Mail said: “The website design is new and fresh and, importantly, the journalism it features remains the best in Queensland.
“Our newsroom consistently sets the agenda across politics, sport, crime and business, giving readers the quality breaking and exclusive news they trust.”
The new Courier-Mail site will offer new sections for Queensland’s weekend magazine QWeekend and Brisbane’s premier weekly lifestyle magazine, Brisbane News.
Digital editor of The Advertiser, Michael Owen-Brown said: “The Advertiser’s new, fully responsive website has been rebuilt from top to bottom and is more reader-friendly than ever before.
“The new site’s clean design, logical content structure and clever “under the hood” performance enhancements position www.advertiser.com.au to continue innovating in the way we creatively tell the stories of South Australia.”
Julian Delany, managing director of News DNA, added: “All of our reimagined sites offer new commercial opportunities such as significantly increased guaranteed viewable inventory with some placements delivering up to 90% viewability.”
The news comes following a wide spate of similar updates to sites across News, Fairfax and Pacific Magazines.
Back in August, rival Fairfax used similar language to describe its new website redesign, a strategy which Australian Metro Publishing’s chief revenue officer Matt Rowley claimed was heralded by “big changes in digital”.
Pac mags’ Marie Claire and Women’s Health have also announced similar changes.
