‘The focus was simple – don’t over complicate’: Industry reacts to Nine’s Upfront

Nathan Jolly

October 25, 2024 9:32

Nine hosted a lavish lunch in Sydney on Thursday and offered a simple proposition to advertisers: spend money with us, and you’ll reach 22 million Australians.

The network launched a number of different products that both simplify and expand their advertising reach – plus they’ve added commercials to Stan Sport, and snatched The Bachelor franchise to boot.

But what did the industry think about Nine’s 2025 Upfront?

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.