The Hallway wins creative for ANZ Bank’s Cards
Sydney-based independent agency The Hallway has been appointed to handle creative duties for ANZ Bank’s Cards Team.
ANZ’s brand creative account will still sit with TBWA Melbourne, who have produced campaigns including #holdtight, ANZ ‘Buy Ready’ and Apple Pay.
TBWA, which has worked with ANZ since 2011, is also well known for its GayTM initiative, now in its fourth year, and awarding-winning campaign, ‘Equal Future.’
The Hallway will work on the brand’s digital and data-driven marketing for its Cards team.
An ANZ spokesperson told Mumbrella: “We brought The Hallway on late last year to support our Cards team in a digital and data-driven marketing capacity.
“They are working across the cards acquisition and customer management program, which included work such as the recent Westfield card promotion,” they said.
ANZ is also currently reviewing its PR account.
The Hallway declined to comment.
Jules Hall, CEO of The Hallway and ANZ’s head of marketing Carolyn Bendall will be chatting on the panel ‘Getting the best from the marketing dream team at Mumbrella360 next week. For more information and tickets, click here.
