Dr Mumbo

The hardest working PR team in TV?

Most days Dr Mumbo feels a slight twinge of guilt.

It comes at about 3pm when the daily consolidated TV ratings press release arrives from the Ten Network.

It’s important stuff, but it lacks the immediacy of the 8.30am overnight ratings. The consolidated numbers – which come out a week later and include catch-up viewing – lack drama. Which is a pity for Ten, as its younger viewers seem to be big on time-shifting.

Day after day, the PR team plugs away trying to spark the interest of jaded journos. They whizz through every trick in the book, and some that aren’t: alliteration, assonance, puns, rhymes, and what sometimes what Dr Mumbo can only assume are elaborate in-jokes designed to keep themselves from going mad.

A different alluring headline every day, to tell essentially the same story. And sometimes their hard work and perseverance pays off.

So it’s time for Dr Mumbo to pay tribute, with the best of the headlines since the beginning of May:

  • Cooks and Cops Climb
  • Masterchef finds more viewers
  • Masterchef Climbs
  • Offspring Heats Up
  • Bikie Wars Roars
  • More For MasterChef Monday
  • Super Sunday Shifts Up
  • Ten’s Prime Time Audience Leaps
  • MasterChef and Modern Family Heat Up
  • Bikies and Bingle Bounce
  • Masterchef Bubbles Up
  • Cooks, Cops and Comedians Boost Thursday
  • Ten Rises in Prime Time
  • Offspring and The Good Wife Soar
  • Ten’s Tuesday Tops Up
  • Jamie, Lara and Bikes Boost Ten
  • Masterchef Heats Up
  • Offspring Springs Up
  • Bikie Wars Roars Past 1 Million
  • Ten’s Early Evening Rises
  • Super Sunday Pumps Up
  • Ten Cooks and Sings its way to More Viewers
  • Ten’s Wednesday Lifts
  • Masterchef and NCIS Build
  • Chefs and Singers Shine
  • Ten’s Early Evening Shines
  • Bikie Wars Revs Up
  • Masterchef and NCIS Top Up
  • Masterchef Rises
  • Masterchef and Offspring On The Rise
  • The Biggest Loser Bulks Up
  • Touch Tops Up
  • Glee Hits Higher Note
  • NCIS Uncovers More Viewers
  • Larger Loser and Leis
  • Glee Gets Louder
  • Ten’s Touch Tops Up
  • Ten’s Monday LineUp Lifts

Now that’s trying hard.

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