‘The industry will grow again’: Renowned CMO rallies Aussie sector through ‘challenged’ period

Though the media and marketing industry is navigating a difficult period, one of Australia’s renowned chief marketing officers has stressed the importance of the sector.

Appearing on a new episode of Mumbrella’s one-on-one podcast series, former Southern Cross Austereo chief marketing officer, Nikki Clarkson, noted that the media and marketing industry is currently “challenged” with concerns including a cost-of-living crisis, budget cuts and staff redundancies. However, she believes that media “plays such an important part to our overall culture”.

“It celebrates those big moments in time,” Clarkson told host Neil Griffiths.

“And without the media industry, we’d be lost.”