Dr Mumbo

The internet never forgets

Welcome to part two of a series in which Leo Burnett demonstrates how to create memorable pitch documents.

(Update: Leo Burnett has politely requested that we take down the image. Given that they may well own the copyright, that sees like a fair request.)

In this case, we turn to what appears to be a pitch for Bonds by Leos about six years ago which happens to have come Dr Mumbo’s way.

And body language says a lot.

Dr Mumbo is particularly respectful of Todd Sampson’s open stance on the far left, in which he comes across as a man unafraid to stand in front of the camera in just a pair of Bonds briefs.

The image harks back to the period when Nigel Marsh (fourth from left) was still at the helm. Happily, it’s post-Fat, Forty And Fired and he was back in good shape for a fortysomething.

There was also a certain insouciance from Mark Collis, third from left. At the time he would have been national creative director. Now, of course, he’s at the helm of Telstra’s creative advertising output.

And then, over on the right, is Tim Castree, who went on to lead the agency before moving to sister media agency Starcom in the US.

Dr Mumbo would be delighted to identify the rest of the cast via the medium of crowd-sourcing…

And as an additional service, in case you don’t remember part one:


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