The North Face set to take World Square visitors to new heights
The North Face is hosting a climbing extravaganza at World Square, set to take place over three days.
The announcement:
The North Face shows us how they play differently, with a FREE 3-day climbing takeover at World Square, set to take place from Friday, 11th October to Sunday, 13th October.
The North Face invites customers to step into total immersion of the world of climbing, bringing the spirit of the outdoors to the heart of the Sydney CBD. Transforming World Square into an epic playground, this one-of-a-kind activation is designed to break down the barriers of climbing, making the sport more accessible and inclusive for all.
This comes as The North Face premiers their new brand anthem: “We Play Different” which celebrates the fearless spirit and core values that has defined the brand over the last 60 years. Filmed in the world’s most epic unconventional playgrounds, the campaign highlights the personal triumphs and milestones achieved by its world-renowned global athlete team and pays homage to the conquests and personal journeys of those who play differently in their approach to exploring places no one else has been – from summits, cliffs, trails and peaks.
“We Play Different” aims to challenge its customers to defy norms and explore new paths. To continue this theme, The North Face will be encouraging the climbing curious to get involved in beginner friendly, FREE climbing workshops in the middle of World Square shopping center, in partnership with one of Australia’s leading bouldering gyms: Blochaus.
The North Face athletes and special guests, including Lucy Stirling, and olympian Tom O’Halloran, will join the weekend-long celebration to coach, champion and educate consumers, helping to build a strong climbing community both on and off the mountain.
Participants can expect beginner friendly climbing sessions, live music, interactive games, free drinks, prizes and much more! The activation is open to the public for one weekend only, providing a unique opportunity to explore new ways to play and embrace the outdoors in an urban environment.
DAILY PROGRAMMING
Friday 11th October
10am-7pm: Open Climbing Session and special appearance from The North Face Athlete Lucy
Stirling
4-7pm: Live DJ – DAYZZI B2B D.A.U.GSaturday 12th October
10am-7pm – Open Climbing Session and special appearance from The North Face Athlete Tom
O’Halloran
2-6PM – Live DJ: BIG DADDYSunday 13th October
11am-5pm – Open Climbing Session and special appearance from The North Face Athlete Ben
Cossey
12-4PM – Live DJ: BASCHOE
Source: Arc Factory
