‘The Strength You Need’: New campaign for Steadfast from Edge

Insurance broker network Steadfast focuses on ‘The Strength You Need’ in a new campaign via Edge.

The announcement:

Australasia’s largest insurance broker network, Steadfast, has launched a new campaign via Edge.

The campaign leverages Steadfast’s proposition of “The Strength You Need” and brings to life the way Steadfast brokers work closely with their clients to form strong, local relationships that in turn help support strong businesses.

Edge was responsible for the strategy, creative and media connections behind the campaign which will run across both metro and regional markets utilising TV/BVOD, radio, outdoor, podcasts and social.

Nicole Gardner, general manager at Edge said: “The past few years have shown us the value of strong relationships in supporting small and medium businesses. We’ve built the campaign out from this insight.”

Jodie Levitski, head of marketing and communications at Steadfast commented: “Steadfast brokers are local which means they are well placed to understand their clients and their businesses. Driving home the benefits of this local advantage was a natural evolution of the brand’s positioning.”

Continued Levitski: “Working with Edge and their 360 approach to communications has sharpened the approach to our 2023 campaign. As a result, we’re feeling positive about delivering strong results for the business.”


Client: Steadfast

Head of marketing and communications: Jodie Levitski

Senior marketing manager: Giselle De Mello

Marketing specialist: Laura McCallion

Agency: Edge

Executive planning director: Richard Parker

Planning director: Roma Singhal

Creative directors: Ben Smith and Luke Hawkins

General manager: Nicole Gardner

Group account director: Alice Sherrah

Agency producer: Grace Sheridan

Design: Waiton Fong and Sophie Millican

Media director: Mattie Mould/Ryan Johnstone

Media manager: Louis Williams

Production company: Buddy

Director: Harry Sanna

Executive producer: Sue Walker

Producer: Rachel Dore

Sound: Rumble

Photography: Aran Anderson

Source: Edge


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