The Super Switch falls to 335,000 metro viewers, but Seven still manages to win the night
Seven’s reality romance experiment, The Super Switch, drew just 335,000 metro viewers last night, according to OzTAM’s preliminary overnight metro ratings.
The figure is a 12% fall from last week’s Wednesday night episode, which attracted 381,000 metro viewers.
The show premiered last week to 308,000 metro viewers. After its second outing, Seven decided to scale the twice-a-week program back to just once a week. Last night a special of House Rules aired in its place to 468,000 metro viewers.
The Super Switch now airs once a week
Despite the poor showing from The Super Switch, Seven still managed an overall ratings win, thanks largely to the strength of Seven News (1.077m), and the consistency of The Chase Australia (659,000) and Home and Away (654,000).
Seven’s primary channel won the night overall with an 18.1% share, while Seven Network, including the multi-channels, had 26.9%.
Up against Seven’s The Super Switch in the 7:30pm prime-time battle was Talkin’ ‘Bout Your Generation on Nine, which had 485,000 metro viewers. ABC’s 7.30 attracted 632,000 metro viewers, while Anh’s Brush With Fame had 681,000.
Masterchef on Ten was the most-watched entertainment offering of the night, with 713,000 metro viewers – appearing to benefit from the absence of The Voice on Nine. Masterchef was up from last night’s 648,000.
Masterchef also topped the key advertising demographics of those aged 16 to 39, 18 to 49, and 25 to 54.
The battle between the primary channels was close in the 25 to 54s, with Seven (18.1%) very narrowly beating Ten (18.0%) and Nine (17.8%). Seven also won the network battle in the key 25 to 54 bracket, with 28.1% of the audience, ahead of Nine Network’s 27.4%, and Ten’s 26.8%.
In the slightly younger 16 to 39s, Ten won with 24.9%, ahead of Seven’s 19.4% and Nine’s 14.9%. With the addition of multi-channels however, Seven Network edged ahead in 16 to 39s, with 29.5% compared to Ten’s 28.0%.
Nine placed second overall for the night, with a primary channel share of 16.8% in total people. Its network had 25.4%. Ten was third on 14.4% for primary channel and 22.4% for the network.
ABC’s primary channel share was 13.8%, while the network had 18.3%. SBS finished on 4.9% and 7.1% respectively.
The most popular multi-channel was 10 Bold on 5.3%.
With the addition of regional figures, Seven News climbed to a total national audience of 1.678m, while Nine News’ metro audience of 919,000 climbed to 1.223m.
Regional figures also pushed up Anh’s Brush With Fame to be the most-watched program in the prime-time battle, with 1.031m, ahead of Masterchef’s national audience of 987,000, Talkin’ ‘Bout Your Generation’s 718,000, and The Super Switch’s 498,000.
The Chase Australia on Seven also benefitted greatly from the addition of regional figures, soaring from a metro audience of 659,000 to 1.063m.
