The Sydney Swans and QBE Insurance take over Sydney in new OOH campaign

The Sydney Swans, and QBE Insurance are celebrating their partnership of near four decades through an out-of-home (OOH) campaign, via The Core Agency.

The platform leverages OOH visuals, particularly a hero work that sees Sydney Swans player, Isaac Heeney, sporting QBE’s branding as he celebrates on the Sydney Cricket Ground. Meanwhile, the campaign can be seen wrapped around Sydney’s trams and inside them as maps chronicling the Sydney Swans’ journey to this year’s finals.

Overall, the campaign was designed to evoke the resilience and sense of community the AFL team has with QBE – especially as both entities have contributed to uplifting grassroots and local sporting initiatives.