The Voice dips below 1m metro viewers for its second outing
953,000 metro viewers tuned in for The Voice’s second outing, a drop from 1.012m the night before for the premiere. The show is in its ninth season with Guy Sebastian, Delta Goodrem, Boy George and Kelly Rowland all returning from the previous season to judge again.
The show still managed to win its timeslot, beating Masterchef Australia on Ten which drew 928,000 metro viewers and House Rules: High Stakes on Seven with 579,000.
The Voice has slipped below 1m metro viewers for its second episode
Nationally, 1.357m watched The Voice, 1.190m for Masterchef Australia and 941,000 watched House Rules. In the key advertising demographics of 16-39s, 18-49s and 25-54s Masterchef was the show of choice, topping all three.
Have You Been Paying Attention? followed Masterchef, drawing 815,000 metro viewers and 1.062m nationally. It also took second place in all three of the key advertising demographics.
The most-watched program for the night was again Seven News with 1.231m metro viewers and 1.954m nationally. Nine News brought in 1.132m metro and 1.487m nationally. On ABC, ABC News delivered 819,000 metro viewers and 1.226m nationally. 7.30 delivered 648,000 metro viewers, followed by 656,000 for Australian Story.
The win for the night went to Nine with a 22.5% primary channel audience share and 29.0% as a network. Seven held 16.9% and 24.6% as a network, while Ten secured 15.8% as a channel and 21.6% as a network. ABC held 13.9% as a channel and 17.6% as a network. The most-watched multi-channel was 10 Bold with 3.7%.
The Voice is a 90 minute show with 20 minutes of singing. People watch The Voice for the singing. Not the back stories, not the judges over selling, not the ads or the fluff.
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