Kraft Heinz appoints 72 and Sunny as creative partner for Golden Circle

Kraft Heinz has named 72 and Sunny Sydney as creative partner for its juice brand Golden Circle, following a competitive pitch.

Last year’s Golden Circle campaign was made by Cummins & Partners, which won Kraft Heinz’s creative account in 2017.

Mumbrella understands the Golden Circle appointment has not impacted Cummins & Partners’ project-based work with Kraft Heinz.