Kraft Heinz appoints 72 and Sunny as creative partner for Golden Circle

Kraft Heinz has named 72 and Sunny Sydney as creative partner for its juice brand Golden Circle, following a competitive pitch.

Last year’s Golden Circle campaign was made by Cummins & Partners, which won Kraft Heinz’s creative account in 2017.

Mumbrella understands the Golden Circle appointment has not impacted Cummins & Partners’ project-based work with Kraft Heinz.

Sachin Rajpal, head of beverages marketing for Kraft Heinz, said the brand and agency would “embark on a new journey of creativity and infuse fresh energy to build the future of Golden Circle”.

Chris Kay, CEO and partner of 72 and Sunny APAC, said: “We’ve found ambitious and modern partners in the Golden Circle team and have hit the ground running with some fun stuff in the pipeline. It’s exciting to creatively grow this well-loved brand.”

72 and Sunny will provide ‘a new journey of creativity’: Sachin Rajpal

Last week, 72 and Sunny revealed the new brand identity for Infigen Energy after being appointed brand partner in November last year.

Earlier this year, the agency hired Luke Martin as head of product from BMF and promoted Whitney Hawthorn to head of delivery.


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