The Wiggles’ John Pearce fronts Klook’s first local campaign

May 27, 2025 11:22

Klook has launched its first above-the-line campaign in Australia, calling on travellers to enjoy a richer holiday experience, via its newly appointed, fully independent agency village.

Featuring The Wiggles’ John Pearce, the campaign brings Klook’s travel experiences to life through a series of imaginary experiences. It encourages people to ‘Travel Fully’. It was developed by Klook’s new agency partners, including creative agency Paper Moose and media agency Hatched.

Paper Moose’s creative director, Jeremy Willmott, said it was important to ensure the campaign nailed the nuance of Australian travellers.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.