‘There are no barriers to do that now’: JOLT’s new out-of-home platform hoped to be gamechanger for advertisers

JOLT is looking to transform how out-of-home media is planned, bought, and measured with its newly-launched data platform, Spark Intelligence.

Announced earlier this month, the digital media and EV charging network’s new platform uses advanced audience analytics combined with JOLT’s first-party data to offer an impressions-based approach, giving advertisers campaign options across its network.

Built on data from 18 million users and thousands of audience segments, it blends JOLT’s geo-spatial data with industry measurement tools, allowing real-time campaign optimisation, attribution, and measurement across JOLT’s network.

Speaking to Mumbrella, JOLT CEO Doug McNamee said Spark Intelligence is trying to make it easier for advertisers to buy the audiences they want.