‘There’s nothing worse than lazy marketing’: Former Nike CMO joins Mumbrella’s first one-on-one podcast series

On the very first episode of Mumbrella’s new one-on-one podcast series, Mumbrella editor and host Neil Griffiths is joined by one of the headliner acts of this year’s Mumbrella360 conference and the former chief marketing officer of Nike, Greg Hoffman.

In part one of this in-depth conversation, Griffiths and Hoffman talk about the CMO’s 28-year stint at Nike and look back at some memorable campaigns, including working with iconic figures like Michael Jordan and Tiger Woods.

Hoffman also shares some of the most important principles he uses in his work, and talks about the importance of being authentic in your work.

“Cultural relevance and consumer affinity is earned, not given,” Hoffman says.