Dr Mumbo Think TV? Meh May 11, 2010 6:35 7 Regular readers of the Australian trade press will be familiar with the long running “Think TV” ads extolling the joys of free television for audience reach. Now an alternative version reaches Dr Mumbo: (Hat-tip: Michael Watkins) topics social media, television Share Tweet Share Comments: 7 nice 12 May 10 like it. if only the IAB took over the mantle from Free TV on the marketing spend front, it’d have an impact for sure! Reply sven 12 May 10 the social media application might reach millions each week but most social media campaigns fall completely flat Reply Anonymous 12 May 10 give it a rest, mumbo. you seem to attack everything to do with traditional media, but guess what, it’s still around and it’s not going anywhere. It’s just starting to come across as petty. also, can’t even read the pic aside from the headline. I have to assume it’s clever and witty. Reply Anonymous 12 May 10 and i agree with Sven. Reply mumbrella 12 May 10 Hi anonymous, The attack’s not ours. It’s a spoof ad that’s been doing the rounds. I’m sure you’ll see it pop up in other publications too soon enough. To answer your complaint that you “can’t even read the pic”, assuming you mean ‘copy’, rather than ‘pic’, it repeats:”Mindless copy that noone really reads anymore”. And do we have something against traditional media? Nope. I still see the ower of TV – hence we write the ratings report every day. And I’m the product of working for neary 20 years in newsppaers and magazines and I love them both. But please don’t me expect to act as their cheerleader. That’s what the trade industry bodies are for. Cheers, Tim – Mumbrella Reply DTL 12 May 10 “I’m sure you’ll see it pop up in other publications too soon enough.” I doubt that somehow. Free TV seems to be the only advertiser AdNews has left. I don’t think they’ll do anything to jeopardise that. Reply Benn 13 May 10 A lot of socially driven campaigns fall flat. But so do terrible TV campaigns too. I’m biased on this particular example, I’ll make that clear. But with over 80k fans and countless Nanas (and their children) getting on board, this one is proving to be a success. Check out http://apps.facebook.com/shreddiesnanas/ At least we’re not using keyboard cat as part of the activity. *groan* Reply Comments are closed. ADVERTISEMENT Most Discussed 62 Comments ADMA faces calls for boycott for Trump “support” 39 Comments Facebook streaming numbers plummet 94% after Nielsen recalibration 28 Comments Don Smallgoods wants to feature Aussie ‘Dons’ in latest campaign 25 Comments How Facebook and Twitter have turned the Australian public into pirates 23 Comments Remember the time McDonald’s created the #DownUnderBigMac hashtag and nobody used it?