The shortlists for the Lions for Engagement dropped over night, with a number of Australian campaigns receiving nominations.
Ten-minute brand film, ‘Tall Poppy‘, created by Thinkerbell and the Jim Henson Company for CGU was one of those included in the latest shortlists, with Thinkerbell nominated in the Creative B2B category.
Howatson + Company also scored an additional three nominations for its ‘Rejected Ales‘ work for Matilda Bay, having already received two Silver Lions, for Design and Brand Experience & Activation, and a Bronze Lion for Industry Craft.
Recognised again for ‘KFC Degustation‘ under PR, Ogilvy Australia, alongside media agency OMD Sydney also picked up three nominations for ‘AAMI Rest Towns’ across Creative Data and Media categories.
DDB Sydney’s ‘The Ad Break Championship‘ for Volkswagen also swept up several more nominations in the Direct and Media categories after winning a Bronze Lion in Entertainment yesterday.
After winning a Grand Prix for the work overnight, Leo Burnett also picked up another nomination for its One House to Save Many campaign for Suncorp Group, making the PR Lion shortlist.
Engagement nominations
- Tall Poppy: Thinkerbell for CGU Insurance (Creative B2B: Craft in B2B)
- AAMI Rest Towns: Ogilvy Australia and OMD Sydney for AAMI (Creative Data: Data-driven Targeting, Creative Data: Social Data & Insight, Media: Use of Data-driven Insight)
- Rejected Ales: Howatson + Company for Matilda Bay (Direct: Food & Drink, Direct: Copywriting, Direct: Launch/ Re-launch)
- The Ad Break Championship: DDB Sydney and PHD Sydney for Volkswagen (Direct: Automotive, Direct: Single-market Campaign, Media: Use of Branded Content Created for Digital or Social)
- Action Audio: AKQA Melbourne for Tennis Australia (Direct: Use of Real-time Data, Direct: New Realities & Voice-activation, Direct: Immersive Experiences & Other Technology)
- Audio Ad You Can See: VMLY&R Melbourne for Royal Australian Navy (Direct: Art Direction/ Design)
- Cats in Boxes: Mediacom Brisbane for Mars/ Whiskas (Media: Food & Drink, Media: Use of Ambient Media: Small Scale)
- KFC Degustation: Ogilvy Australia for KFC (PR: Retail)
- One House to Save Many: Leo Burnett for Suncorp Group (PR: Corporate Image, Communication & Reputation Management)
- Instapour: M&C Saatchi for BWS (Social & Influencer: Retail)
- 1000 Bathursts: The Monkeys, part of Accenture Song, and Rabbit Content for Supercheap Auto (Social & Influencer: Challenger Brand)
To view the full shortlists and winners head to Cannes Lions Love The Work.