Leo Burnett Sydney wins Grand Prix at Cannes Lions 2022
Leo Burnett has been awarded a Grand Prix in Innovation at the Cannes Lions International Festival of Creativity for its One House to Save Many campaign for Suncorp Group.
The campaign saw Suncorp work with housing resilience experts at James Cook University, the CSIRO and Room 11 Architects to design and test a prototype home that was fire, flood and cyclone-resistant, in response to the increasing frequency and intensity of natural disasters in Australia.
One House to Save Many was the first Australian work shortlisted at Cannes Lions this year, named on the Innovation shortlist early last week.
Leo Burnett’s chief client partner, Amanda Wheeler, said:
“We’re absolutely thrilled by the win. One House has been a long journey, and involved many wonderful and talented people at Leos, Suncorp, The Glue Society and beyond.
And to win a Grand Prix in Innovation is particularly sweet, because innovation is at the heart of the idea from start to finish; from the insight, to the idea, to Suncorp creating a product that was central to the promise and then innovation was amplified by partners such as OMD, James Cook University, CSIRO, Room 11 Architects and The Glue Society.
But at the heart of it was a great partnership between an agency and client. This is rare and we thank Mim Haysom and her team for the opportunity and the faith in a great idea.”
Commenting last week on the nomination for the Mumbrellacast, Leo Burnett executive creative director Andy Ferguson said: “We are immensely proud of ‘One House’. And especially happy that it is being recognised in innovation categories. Innovation is such a buzzword in our industry, but it’s rare that we actually see it in practice. Because true innovation can take a lot of time, money, trust and bravery.
“‘One House’ has shown that when you do innovate, it pays off in spades. The project is yielding significant business results for Suncorp, and has led to industry-leading insurance products like ‘Build it back better’. But even more importantly; off the back of the campaign The Insurance Council of Australia is aiming to embed resilience into the National Construction Code by 2025.
“‘One House to Save Many’ was never about just building one house. It was about changing the way we build every house.”
Howatson + Co has also walked away with another win for its Rejected Ales campaign for Matilda Bay, taking home a Silver Lion in Brand Experience and Activation (Retail Promotion & Competitions). The latest win adds to the agencies growing collection of Lions for the work, including a Silver Lion for Design (Special Editions & Promotional Packaging) and a Bronze for Industry Craft (Packaging Design).
Commenting the first two wins, Howatson + Co executive creative director Gavin Chimes said: “It’s wonderful to have five nominations and two wins so far. Testament to the brilliant people at Howatson+Company, the incredible team at Matilda Bay and our amazing production partners. Rejection has never tasted so good.”
Also adding to its Bronze win yesterday, Host\Havas has been awarded with a Silver Lion in Creative Strategy for its ‘Crime Interrupted’ branded podcast series for the Australian Federal Police.
Commenting on yesterdays win, Host\Havas executive creative director Jon Austin had said:
“For an agency that believes entertainment beats interruption, picking up a Lion in Entertainment is a pretty bloody great day at the office. We’re thrilled with the result and even more excited to have clients like the AFP who believe in our creative vision every bit as much as we do. It’s a celebratory rosé for the team, and then straight back into smashing out Crime Interrupted season 2.”
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