Thirsty Camel: ‘get humping’ for an esky of cash

Bottleshop chain Thirsty Camel has launched a new campaign offering consumers the chance to win an ‘esky of cash’ in a lottery style promotion for its new loyalty club.

Created by Melbourne agency Twenty20 communications, the ad features a man telling viewers that by joining ‘Thirsty Camel’s’ hump club you won’t get useless gifts such as points or appliances, you only win drink discounts and cash.    

Consumers go into the draw to win one of three $20,000 dollar cash prizes when they enter.