Thirsty Camel: ‘get humping’ for an esky of cash
Bottleshop chain Thirsty Camel has launched a new campaign offering consumers the chance to win an ‘esky of cash’ in a lottery style promotion for its new loyalty club.
Created by Melbourne agency Twenty20 communications, the ad features a man telling viewers that by joining ‘Thirsty Camel’s’ hump club you won’t get useless gifts such as points or appliances, you only win drink discounts and cash.
Consumers go into the draw to win one of three $20,000 dollar cash prizes when they enter.
Thirsty Camel’s marketing manager Leah Menzies said: “We are coming into one of the busiest times of the year for our bottleshops and we wanted to capitalise on this opportunity to grow our customer data base. The “Esky of Cash” campaign draws on the Camel’s irreverent brand personality and it shines through in the Esky of Cash draws, shot entirely on location in a desert oasis.”
The TVC will be supported by radio, print and online.
The campaign comes more than a year after a Thirsty Camel ‘hump’ video was banned by the Ad Standards Board in May last year for encouraging vandalism.
