This is Flow adds AirAsia to client roster
Budget airline AirAsia has appointed independent media agency This is Flow following a competitive pitch.
The account win is worth upwards of $6 million as the airline returns to market following the impacts of the COVID-19 pandemic.
This is Flow will work with AirAsia across a full suite of marketing services, including media planning and buying in Australia and New Zealand, and will also run key market activations and manage social content, influencers and creative through Flow’s partners, L&A Social.
Karen Chan, AirAsia group chief commercial officer, said: “We are thrilled to work with This is Flow as our chosen strategic partner to take our brand to the next level in Australia and New Zealand in two key markets we are returning to first, post pandemic. Our brand is about connecting people and connecting places, between ASEAN and Oceania and beyond with the widest network and best value fares.”
Jimmy Hyett, founder and CEO of This is Flow, added: “Australians have a deep connection with Asia as a destination and, after a challenging few years’, we’re really seeing renewed excitement about international travel coming to life again.
“With a vibrant brand and a passionate team, Flow can add to the mix lots of fun activations, great media, and engaging content – when combined, makes AirAsia a dream client to work with, and we’re so excited to be a part of their growth story in a rebounding travel industry.”
The latest win for the agency comes off the back of a number of new appointments in 2022, during which the agency grew to over 30 staff.
This is Flow last month announced the hire of Mindshare’s Catherine Rushton as its first chief strategy officer.
Have your say