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TLA Worldwide wins Jetstar’s public relations account

Jetstar has appointed sports marketing, talent and PR agency TLA Worldwide to handle its PR account, Mumbrella can reveal.

TLA Worldwide will handle all of Jetstar’s PR, social and content duties.

The low-cost airline pitched its public relations account in March this year moving away from incumbent agency One Green Bean.

One Green Bean was appointed to Jetstar’s PR account in April 2015 and worked across Jetstar’s brand and marketing PR.

Mumbrella understands One Green Bean did not participate in the pitch process.

TLA Worldwide has been approached for comment while Jetstar declined to comment.

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