Tonic Health Media partners with Healthline Media
Health and wellbeing network Tonic Health Media has partnered with Healthline Media, a growing global health publisher, to build its media and digital assets.
Healthline Media reports 14.6m Australian visits per month, while Tonic reports its assets reach 16 million per month, where the audience is making decisions about health and wellbeing.
Tonic is Australia’s out of home health and wellbeing network which broadcasts to televisions in medical waiting rooms, provides health brochures and uses digital display panels. It also owns myDr.com.au, a direct to consumer health website.
The partnership with Healthline Media gives Tonic Health Media access to contextual video inventory from healthline.com and medicalnewstoday.com. Both sites are trusted health and wellness destinations with a mainly female audience and evidence-based content.
Tonic will enable contextual targeting across these domains, previously unavailable to the Australian market.
Tonic Health Media CEO, Dr. Matthew Cullen said the partnership is helping further Tonic’s growth strategy.
“This partnership is the latest step towards Tonic’s goal to rapidly grow its digital audience offering and provide opportunities for brands to communicate with consumers in a highly trusted health focused environment.
“It enables advertisers and sponsors to deliver highly targeted messages in video format which will activate consumers at a time when they are most engaged with their health and lifestyle.
“From researching symptoms and medication online, to sitting in the GP waiting room and visiting the pharmacy after their appointment, our audience is engaged at every stage of making decisions about their health and wellbeing.” Cullen said.
As a result of the partnership, Tonic has appointed a new head of sales, digital. Pam Phelan will take up the role, with Sev Celik, Tonic’s commercial director, saying Phelan will help the business achieve the best possible results across the network.
“We are very excited to welcome Pam Phelan to the Tonic team and further strengthen our expertise in digital. Pam has a strong history of growing agency relationships and recognising new business opportunities in Australia and internationally,” said Celik.
Tonic also recently renewed its partnership with Broadsign and Anthony Fitzgerald to its board to its board in April.
