Torch Media releases shopper profiles ebook
Retail insight’s network Torch Media has published an ebook detailing the grocery shopping habits of consumers.
The announcement:
15 FEBRUARY 2011
Detailed profiles of todays grocery shoppers are now available as an eBook from TorchMedia, in response to demand from both advertisers and media agencies.
Available at http://todaysgrocerybuyer.torchmedia.com.au, the eBook is free to subscribers, and contains demographic and behavioural profiles of eight key shopper groups.
Feedback from both advertisers and media agencies told us that the shopper profiles are a valuable resource when planning a Shopper Media campaign, so we decided to make the profiles readily available as an eBook, said Kirsty Dollisson, General Manager Marketing & Commercial at TorchMedia.
The profiles have been developed by our strategy team using a wide variety of data and research to paint descriptive pictures of who is in the supermarket today, and how they shop.
The eBook is live today.
Source: Torch Media press release
