Tourism Fiji celebrates island’s contagious joy, via Havas Host campaign
Tourism Fiji and Havas Host have released a campaign that celebrates the island nation’s undeniable ability to paste a smile onto peoples’ faces.
The tourism body’s ‘Happy Passports’ campaign serves as the next phase of its ‘Where Happiness Comes Naturally’ platform, and introduces audiences to Fijian customs officer, Ana, and passport photographer, Viliame, who reflect on how it’s next to impossible for one to appear down when they’re in Fiji.
Both Viliame and Ana star in their own 15-second films, with each showing them at work while interacting with locals and tourists and speaking on the smiling phenomenon.
