Tourism Tropical North Queensland (TTNQ) has appointed Pepr Agency as their communications partner, to assist in attracting Australians to Cairns and the Barrier Reef.
Pepr will work with TTNQ PR and marketing teams cross publicity and brand campaigns, and consumer and trade communications “to position the region as the country’s most vibrant nature-based destination,” under the branding tagline ‘See Great, Leave Greater’.
TTNQ CEO, Mark Olsen, said: “After a competitive pitch, we’re delighted to have Pepr Agency on board. We especially welcome PEPR’s destination marketing experience and extensive industry contacts.”
Pepr Agency’s director Philip Engelberts said: “Over the years, Pepr has worked in Tropical North Queensland with a range of partners, so we are thrilled to have been appointed by TTNQ to manage domestic communications for the region.
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Olsen continued: “It’s a crucial time for the domestic travel market, and we’re ready to welcome travellers to Tropical North Queensland inviting them to see great and leave greater. In addition to our much-loved reef and rainforest product, our region’s Indigenous culture, and adventure and outback experiences are plentiful. We truly are a one-of-a-kind Australian tourism destination.”
The account will be overseen by Engelberts and managed by senior account manager Chloe Curtis, with the support of senior account executive Nicole Tapster.
The appointment follows the allocation of $7.7 million as part of the Recovery for Regional Tourism Program.
In December, TTNQ placed an inflatable giant snorkel in Darling Harbour to encourage travel to the tropical coast.