Tourism Whitsundays hands PR account to Verve Communications
Tourism Whitsundays has appointed Sydney-based PR and comms agency Verve Communications to its PR account.
Rick Hamilton, CEO of Tourism Whitsundays said the agency will work with the business’ in-house marketing and PR team, promoting The Whitsundays as a premium travel destination for Australian and global tourists.
The agency is founded and directed by former journalist and media commentator, Prue MacSween, who has vast experience in tourism marketing having worked with clients like Tourism Fiji, InterContinental Hotel Group, Shangri-La Hotel Fiji, Holiday Inn Resort Vanuatu, Rendezvous Hotels, TFE Hotels, British Airways, Sydney Olympic Park Authority and Sydney Harbour Foreshore Authority.
MacSween was flown into Fiji as part of the crisis team during the devastating Cyclone Winston in 2016, where she liaised with the Government and operators and handled all stakeholder crisis communication.
“Prue and her team have unparalleled experience and success in tourism marketing and excellent media and industry contacts,” said Hamilton. “They will use this expertise and network to develop an innovative and creative strategy to deliver excellent results for our members and the whole Whitsundays region.”
“Our intention is to encourage and build visitor expenditure to $1.5b in line with the Destination Tourism Plan 2019-24,” Hamilton continued. “The Whitsundays is the most tourism-reliant destination in Queensland, with tourism representing 1 in 3 jobs. We are currently enjoying strong pent-up demand from Australians who could not travel internationally, and are discovering the wonders of the Great Barrier Reef and the unique regions that make up the Whitsundays region. It is essential we maintain momentum and presence as we compete with overseas travel re-emerging.”
“We will have to work harder to attract domestic holiday-makers as well as international travellers to The Whitsundays. We have so much diversity to offer, not only on the islands, but around Airlie Beach, Bowen, Proserpine and Collinsville. We will be showcasing the unique destinations, products, experiences and Aussie characters that make this such a unique and memorable part of the world to visit,” Hamilton concluded.
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