Toys R Us launches 3D site to promote Toy Story 3 release
Toys R Us is promoting its association with Disney-Pixar’s latest animated movie Toy Story 3, with the creation of a 3D microsite.
Created by digital agency Citrus, the site aims to link the 3D release of the movie in June – with 3D glasses available in Toys R Us stores.
The site, which will have its full launch tomorrow, features exclusive Toy Story 3-branded content, including downloads, videos, games and a trip to Disneyland competition.
The retailer stocks Toy Story merchandise. In Australia, Toys R Us has over 30 stores, with the first opening in September 1993.
Toys R Us was founded in Washington in 1948 by 25-year-old American entrepreneurial, Charles Lazarus.
Credits:
- Creative: Steven Skrekovski, Citrus
- Client services: Zoe Philactides
- Client: Beth Glancey, Toys R Us
- Disney: Lian Smith
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Can’t see anything past the home page using Firefox – it’s all white…hope they fix that before it goes public
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But is the white screen in 3D?
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Hi guys,
The site has gone up, but it won’t be fully functional until tomorrow when it actually launches.
So please do keep that in mind if you click onto the link today.
Cheers,
Camille – Mumbrella
Does it work on an iPad or will Steve have to call Disney again? http://www.flickr.com/photos/gruber/4594658152/
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It seems like a crime to take these beautifully crafted assets that have taken years to perfect and create, only to wash them out with those horrible 3D glasses. I’m looking forward to this 3D fad dying a quick death.
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Stay tuned for mumbrella’s next exclusive – best of the web 2013.
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No sorry this doesn’t work for me.
So we are seriously expecting someone to get to this site and see that it is 3D… jump on the bus or get their parents to get in the car…drive and try and find one of only 30 stores to get a pair of 3D glasses…get back on the bus or into the car…come all the way home…get back online to see the site. No sorry, that is not realistic and simply not good thinking. Sorry there is no way that this thinking should have got through to implementation – it should have stopped when someone said…”but hold on…no one is going to bother to get all the way to a Toys’R US just to get a pair of glasses to see a site”.
I know it is easy to criticise other’s work and for that I am sorry – but this site was not built with the best interests of the client at heart. This was built for the portfolio of the agency. I will eat my hat if they get more than a couple of hundred people using the site with a pair of glasses. Work out that CPA on a site visitor.
It would have been mildly more realistic if they had put the glases in a 7Eleven for example – at least where you might be able to pop around the corner to one on your normal journey back from school.
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Simon, that would depend entirely on how loud the children scream.
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