Toys R Us launches 3D site to promote Toy Story 3 release

Toys R Us is promoting its association with Disney-Pixar’s latest animated movie Toy Story 3, with the creation of a 3D microsite.

Toys r Us, Mumbrella

Created by digital agency Citrus, the site aims to link the 3D release of the movie in June – with 3D glasses available in Toys R Us stores.

The site, which will have its full launch tomorrow, features exclusive Toy Story 3-branded content, including downloads, videos, games and a trip to Disneyland competition.

The retailer stocks Toy Story merchandise. In Australia, Toys R Us has over 30 stores, with the first opening in September 1993.

Toys R Us was founded in Washington in 1948 by 25-year-old American entrepreneurial, Charles Lazarus.


  • Creative: Steven Skrekovski, Citrus
  • Client services: Zoe Philactides
  • Client: Beth Glancey, Toys R Us
  • Disney: Lian Smith

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