Trufflenet launches in Australia with partnership of PPR
UK-based digital research and analytics service Trufflenet will launch in Australia with the partnership of Professional Public Relations.
The announcement:
Moving beyond the ‘like’ button. New partnership brings actionable online intelligence to Australian business. Trufflenet and PPR partnership to bring unique UK digital intelligence offering to Australia
Sydney, 28 November 2011, Australian businesses will now have access to deeper and more valuable digital research on their brands, industries and communities through an exclusive partnership with leading UK based digital intelligence service Trufflenet (www.trufflenet.com) and Australia’s largest and most awarded PR agency, Professional Public Relations (www.ppr.com.au).
Until now, Australian businesses have struggled to access limited data and insights from the vast information stores of the World Wide Web.
Using a unique mix of human analysis and search algorithms, developed by UK based Trufflenet, Australian businesses will now be able to access critical insights around sentiment, tone and favourability of brands, products, and services.
Trufflenet has been launched in Australia by Professional Public Relations to offer its clients and Australian companies the opportunity to access actionable insights to help inform future business strategy in this market and engage more effectively with their target audiences.
Richard Lazar, Chief Executive of PPR, said the partnership demonstrated the agency’s continued leadership in communications and its constant search to drive innovation and seek new ways to develop effective communication campaigns.
“Every day we are helping our clients understand and communicate with communities online. To do this, companies need insights that go beyond basic metrics about audience activity – this only tells part of the story. You need to dig deeper, to understand what they are saying, how they really view a brand and what themes could be used to successfully engage in a positive dialogue.”
Melbourne born Mark Donohue, Head of Analytics at Trufflenet said he was delighted to bring the offering from the UK to Australia.
‘’Any insight into the voice of the customer is only as good as the marketing and communications actions you can initiate as a result. Trufflenet’s cutting edge software and methodical analytical processes produce dependable insights – but it is our ability to demystify the world of online analytics, by providing detailed, actionable reports to decision makers that has been the source of our success to date.
“The availability of quality digital intelligence services to the Australian market is long overdue – I am incredibly excited to be in Australia, to launch our pioneering partnership with PPR.”
The new service, which runs alongside the agency’s existing suite of digital monitoring tools, has been launched across Professional Public Relations’ eight offices in Australia and New Zealand and will be offered to existing and new clients from November.
Source: Professional Public Relations press release
I approve of the name TruffleNET 🙂
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I actually thought PPR was partnering with a network that sells truffles – a truffles stockmarket if you will.
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