Tuesdata: The state of news readership data

Welcome to Tuesdata – Unmade’s data-led analysis of the numbers driving the media and marketing industry. Today we raise a sceptical eyebrow at the latest set of news readership data, released by Roy Morgan and ThinkNewsBrands yesterday.

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What is a newspaper reader?

You know what they say. You never forget your first invitation to participate in the Roy Morgan Single Source survey.