Twitter Australia highlights Earth Day social change initiatives

Twitter Australia has highlighted the social change initiatives on its platform, including for Earth Day 22 April.

The announcements:

Social movements grow in real-time on Twitter, like the 2020 @FindABed initiative, helping those affected by the devastating bushfires find a safe place during the crisis and ongoing social campaigning from rotating handles like @riserefuge.

More than one billion people across 192 countries are taking part in Earth Day activities today, celebrating this year’s theme ‘Restore Our Earth’. Here in Australia, communities have flocked to Twitter to support the day and share inspiring social campaigns.

Here are a few highlights from the Earth Day campaigns on Twitter this year:

  • @CitizensGBR and @MissionBlue – hosting online community science events to discuss the current scientific effort protecting our oceans and launching the Hope Spot initiative to help protect the Great Barrier Reef from climate threats.
  • @EndecocideA – hosting a Sing For Earth Day 2021 event to support the Earth Protector Communities initiative and raising funds for TreeSisters radical reforestation.
  • @UNSW – published an extensive thread about users can contribute to help restore the earth.
  • @SeedCulture – encouraging users to participate in their 3-week sustainability challenges.
  • @gbrmarinepark – hosting a live panel discussion exploring the future of coral reefs in a world of extreme climate change with Chief Scientist, Dr David Wachenfeld.
  • @MadeOFAustralia – hosting a special Earth Day Q&A on environmental stewardship & sustainability.

Kara Hinesley, Director of Public Policy at Twitter ANZ says: “We need collective action to drive global change, and we’re seeing the power of Twitter as a tool to organise, advocate, and bring communities together on climate action.

“We’re witnessing the effects of climate change in our very own backyards – from the devastating bushfires in 2019 and 2020, to some of the worst flooding Australia has seen in over one hundred years.

“There’s no sugar-coating the fact that meaningful climate action needs to be taken now. We each have a role to play, whether big or small, to support #EarthDay and address the climate crisis together.”

Source: Sling & Stone media release



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.