Twitter announces Karen Stocks as first Australian MD

twitter logoSocial media platform Twitter has announced the appointment of Karen Stocks as its Australian country manager.

The appointment comes as Twitter officially confirmed the opening of its Australian office, a move first reported by Mumbrella in January.

“Karen has been hired to run our business in Australia”, Shaliesh Rao Twitter’s vice president of emerging markets, Asia Pacific and Latin America, told Mumbrella.

“She brings a wealth of relevant experience to Twitter. Karen, in her time at Google, has had exposure to mobile business, thought a lot about the social business and has worked a lot with the YouTube and online sales business in Australia,” he said.

“What it means for us is a continuation of a strong commitment to the Australian market. It is extremely important to us and can be a source of innovation and business growth.”

Stocks joins Twitter from Google, where she was previously the managing director for mobile and social solutions for the APAC region. In that role, she oversaw the Google’s commercialisation and sales strategy for all countries in the Asia Pacific.

In 2011 while at Google, Stocks was interviewed by Mumbrella’s Tim Burrowes:

The company also said it was continuing to hire and would be making further additions to its sales and partnership teams, after announcing the appointments of Jono Simpson and Danny Keens earlier this year.

The company declined to comment the number of Twitter users in Australia but said the new appointments was a sign of confidence in the market.

“Part of what we’re signalling with the appointment of Danny and with Karen is a confidence in the relevance of the Twitter platform to the broad base ofAustralians. This is backed up that there has been sustained growth in our usage in Australia across the country and we expect that to continue.”

Nic Christensen 


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