Unilever extends Dove brand into male grooming market

Unilever has unveiled a local marketing campaign to support the global roll out of its new men’s deodorant brand Dove Men+ Care.  

The FMCG giant, which also owns the Lynx and Rexona personal care brands, has extended its Dove line into the male grooming sector targeting men aged over 30.

It first trialed Dove Men+ Care in Italy last year and has this year launched into markets including the US and UK.

The first TV ad for the brand was unveiled in the US during the Super Bowl. The global campaign has been led by Ogilvy London.

The Australian TV ad, which has been adapted by London-based agency Redworks, will launch this weekend. Media is being handled by Universal McCann.


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