University of Wollongong appoints Admatic to media account
After pitching its media account in December last year, the University of Wollongong has named Admatic Sydney as its lead media agency after a competitive pitch.
The university spent $271,000 on media last year according to Nielsen’s ad intel, with its media strategy previously handled by Enigma. Admatic, meanwhile, was able to participate in the pitch after ending its four-year relationship with the University of New South Wales earlier this year.
The agency’s remit will involve media strategy, planning, and buying on the account. UOW director of strategic marketing and communications, Emily Osbourne, stated the appointment means the university has a “true partner”.
“UOW regularly reviews contracts with important third-party suppliers to ensure we continue getting great value, whether that is from a current supplier or a new one,” Osbourne said.
“We are now working with a true partner to UOW, one that is helping us lead in marketing to future students, particularly through digital channels, as we continually look for innovative ways to understand and communicate with our target audiences. We are delighted to have found that in ADMATIC.”
The agency’s CEO, Michael Ungerboeck, added: “There is no doubt that the Higher Education sector is facing some of its greatest challenges at the moment and we see digital, as with most other sectors, as being key to supporting UOW’s growth for the future.”
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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