University of Wollongong appoints Admatic to media account

After pitching its media account in December last year, the University of Wollongong has named Admatic Sydney as its lead media agency after a competitive pitch.

The university spent $271,000 on media last year according to Nielsen’s ad intel, with its media strategy previously handled by Enigma. Admatic, meanwhile, was able to participate in the pitch after ending its four-year relationship with the University of New South Wales earlier this year.