Urban List launches dining card via new e-commerce arm

Urban List is branching into e-commerce with the launch of its Ultimate Foodie Card which will offer cardholders $500 worth of value across local restaurants.

The card, which sells for $100, is the result of a partnership between Urban List and 20 top restaurant across Sydney, Melbourne, Brisbane and Perth.

The cards will be a limited release and include access to Scout Sydney, Long Chim, Hello Auntie, Tokyo Tina, Gazi and Phat Boy. Each card sale will trigger a donation to The Hunger Project.

Urban List CEO and founder Susannah George said the move was a natural one for the company which was looking to diversify its revenue streams.

“Intrapreneurship is core to our culture, and I’m so proud of the team that brought Urban Feast to life,” said George.

“Three months ago, I put a challenge to them — to develop a product that our audience loves and inspires them to explore more of their city’s culture — and they’ve knocked it out of the park. Urban Feast is such a natural extension of our brand, a truly valued proposition for our audience, and a meaningful way to ensure we can all do more good while having a good time.”

As of the most recent July Nielsen Digital Content Ratings, Urban List had 1.52m unique viewers, up from 1.48m the month prior.

At Mumbrella’s Publish conference on 19 September, Emily Ferguson, head of fashion and beauty affiliate at Marie-Claire UK and Marie-Claire Edit will draw on her strategy and content experience to explain how to lead a successful e-commerce site to build more audience data, engage readers, drive e-commerce revenue, and maintain editorial tone of voice. Secure your tickets here


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