Urban List launches six new destination guides aimed at ‘travel-obsessed’ Australians
Urban List in partnership with Flight Centre have released curated experience guides for top travel destinations in anticipation for a boom in overseas travel.
The announcement:
No doubt your feeds have already been inundated with Euro summer photo dumps and it seems that everyone is out of office, off-road and offline. Consumer appetite for travel is booming—according to the 2023 Urban List Travel Report published earlier this month, 3 in 4 Aussies are prioritising overseas travel over the next three years, with 70% already in the planning phase.
According to the report, Aussie travellers are looking for more content that meets their needs—confidence and ease in mapping their global itineraries, making reliable booking decisions and knowing exactly what to do once they arrive, easy.
Cue Urban List Vacays: six dedicated destination hubs backed by reader research, SEO smarts and audience demand in partnership with Australia’s largest travel company, Flight Centre. Introducing Urban List Tokyo, Bali, Fiji, Sicily, Hawaii and London.
For over a decade now, Urban List has been the source of credible recommendations for how to make the most of your time in a destination—providing certainty about the experiences you’ll have on the ground, from a resource you trust. Chief Commercial Officer Jacqui La’Brooy shared that “in our recent reader survey, 70% told us they’d be more likely to consider travelling to a destination if Urban List existed there.
They asked, we listened— we are now helping to expand the horizons for culture seekers and wanderlusters everywhere, unlocking incredible experiences around the world. Each informed but informal guide will cover what to book, buy, eat, drink and do in our favourite cities around the world will be carefully curated by our locally based teams”.
Commercial Director for WA & QLD at Urban List Leilani Vakaahi added that “Urban List is the #1 destination for culture seekers who live like it matters— a compass for those who want confidence in the buying and booking choices they make. Our partnership with Flight Centre only strengthens this confidence.”
When asked about the collaboration, Flight Centre’s Global Head of Marketing Clint Hearne said that “at Flight Centre, we’re constantly innovating every part of our business, including building partnerships with aligned brands that provide us a fresh approach to connecting with new audiences, and allow us to highlight the experience and knowledge of our travel experts”.
Urban List Vacays is now live.
Source: Urban List
