iStories rebrands as Web3 specialist communications, social media, content, and on-chain asset building agency
iStories has rebranded to support the tech and content industry. As part of this shift, they’ve secured a partnership to develop brands using emerging AI and virtual world technology.
Lee Robson – Chief Storytelling Officer and Founder of iStories.io
The announcement:
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Agency established in 2019 by former 303 MullenLowe and Fox Sports comms leader, Lee Robson, to focus on supporting tech and content companies, Web3 brands, and blockchain businesses Web3-native clients include XLABEL and MezFi
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iStories establishes strategic partnership with DejaVu Quest to provide brands with metaverse-related AI and virtual world platform building services
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Robson appointed as founding member of the Eternalz Council to shape development of the emerging Etern metaverse
[Sydney, Monday 24th July]: iStories, the PR and content agency established in 2019 by former Fox Sports and 303 MullenLowe comms leader, Lee Robson, today announces its rebrand to iStories.io, with a renewed focus on supporting tech and content companies, Web3 brands, and blockchain businesses.
Since 2019, iStories has worked with a wide range of businesses including video streaming platform, iWonder; sports media platform, AthletesVoice; employment services provider, Asuria; software studio, Airteam; and publishing house, Fair Play Publishing; as well as numerous start-ups and microbusinesses across technology, sport, lifestyle, and entertainment. iStories transitions to a focus on tech, content and Web3 specialisms while retaining a number of existing, forward-thinking Web2 clients, with Web3-native clients, including:
- XLABEL, the Web3 gaming and digital fashion studio pioneering creative and technical concepts that accelerate the transition from Web2 to Web3 in a meaningful way.
- MezFi, the world’s first, and only, blockchain-powered platform to open up the world of mezzanine finance to Australia’s retail investors (launching soon).
Robson says of iStories’ focus on Web3: “What we’ve seen in Web3 over the past few years, driven by crypto booms and busts, NFT hysteria, and metaverse misunderstandings, is classic Gartner Hype Cycle stuff; what is still to come is the inevitable mass adoption of the countless revolutionary applications of blockchain technology.”
In addition to providing core PR, content creation, social media, and community building services, iStories also announces a strategic partnership with metaverse-native company, DejaVu Quest, to provide brands and businesses with access to metaverse-related AI and virtual world platform building services.
Robson has also been selected to join the Eternalz Council, an invitation-only membership featuring brilliant minds in the Web3 community, each with exclusive access to VR & AI services rendered by DejaVu Quest, Inc.
Deepamala Abeysekera, President at DejaVu Quest, says: “Through iStories, Lee brings with him all the qualities we are looking for in those granted the privileged position of helping to introduce new and existing metaverse enthusiasts to a revolutionary future world.
“Lee’s passion for, and belief in, the transformative potential of Web3 to usher in a new era of metaverse-driven work and play is fully in sync with our mission at DejaVu Quest, and we’re looking forward to benefitting from iStories’ ability to introduce brands and businesses to blockchain-based world building opportunities.”
Jerome Dadon, Founder and CEO at MezFi, adds: “iStories has been indispensable in developing an innovative communications strategy for the launch of MezFi. Lee’s passion for Web3 and skill are second to none, and I would have no hesitations about recommending him to any and all founders and builders in the space.”
Robson is a member of the 2023 Mumbrella Sports Marketing Awards jury, the ceremony for which will be held on August 24th in Sydney.
To find out more about iStories, visit istories.io.
Source: iStories
