Urban List partners with Pet Circle to launch Urban List Pets

October 6, 2022 9:06

Urban List has signalled its intent to scale, moving into new markets and audiences with the launch of Urban List Pets in partnership with Pet Circle, Australia’s largest online pet supplies store.

A significant increase in the number of pet owners across the Urban List audience triggered the move — three in four are now pet parents, over-indexing the Australian population by almost 20%, and Pet Circle was quick to connect with the launch opportunity.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics