F.Y.I.

Val Morgan holds upfront presentation

November 28, 2012 12:43

Screen industry sales house Val Morgan has held its first upfronts event in a move to showcase cinema content in 2013. Val Morgan is also promoting its new measurement system CineTAM.

The announcement:

Val Morgan announce game changers at inaugural 2013 upfront presentation Val Morgan today conducted the first in a series of 2013 upfront presentations, announcing ground breaking changes for cinema advertisers and showcasing a selection of the exceptional cinema content ahead next year.

Val Morgan CEO, Damian Keogh said, “In 2013 cinema advertising is changing forever. The media industry has long recognized the power of cinema and we are now making cinema easier to plan, buy and measure.

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Val Morgan