Vicks and Save the Children create Breathe For Life Project
Cold and flu brand Vicks has partnered with Save the Children for a campaign called Vicks Breathe For Life Project.
The campaign aims to provide accessible healthcare services to 135,000 children in Bangledesh by training 1,600 health workers and village doctors to help prevent, diagnose and treat communities where pneumonia is among the top three causes of death in children under five across PR, social media and advertising.
Singer and actress Natalie Bathingswaighte is fronting the campaign which will be driven across PR, social media and advertising.
Led by PR agency Hausmann Communications, the campaign asks Australians to show support by purchasing a Vicks product or ‘like’ Vicks Australia Facebook page [http://www.facebook.com/VicksAustralia] which will lead to donations to the Save the Children fund.
Brilliant – let’s see more of this ‘when you buy one, someone else gets one (or a similar benefit) in a less fortunate part of the world’. It’s been done with water plenty of times, and even shoes. It’s fantastic from a brand perspective but more importantly, it’s fantastic for humanity.
Congratulations to all involved!