Victorian Taxi Association admits defeat and sacks PR agency responsible for #YourTaxis

YourTaxisThe Victorian Taxi Association has admitted its widely panned #YourTaxis campaign was a mistake and fired the PR firm behind it citing an “inappropriate” tweet published on Remembrance Day.

Kicking off this week the #YourTaxi campaign was aimed at giving people a place to talk about their experiences in taxis, however the overwhelming majority of feedback was negative.

VTA CEO David Samuel has admitted the “concept and delivery” of the campaign was not right adding the association has made the decision to “part ways” with the agency responsible, understood to be Ellis Jones, despite initially standing by the campaign as a success.

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