Viocorp launches Live Box

Video Streaming company Viocorp has unveiled its new offering  – Live Box – a mobile broadcasting service allowing transmission to remote audiences.  

The announcement:

Making broadcasting accessible to a whole new range of applications, Viocorp, Asia-Pacific’s online video and digital media specialist, is introducing liveBOX– a mobile broadcasting service that creates a new standard in easy and affordable transmission to remote audiences.

Combining a super fast 3G mobile connection with Viocorp’s online broadcasting expertise, liveBOX allows organisations to extend the reach of live events to a larger audience than ever before by transmitting from even the most remote locations over the internet.

This new development in mobile broadcasting is aimed initially at Australia’s media organisations, sporting and community bodies and event companies. liveBOX will allow these companies to reach their members, followers and even new audiences without investing heavily in expensive broadcasting equipment or needing to hire staff for this technically difficult task.

“liveBOX is the new standard for mobile broadcasting for one reason – it makes it easier than ever to transmit live events, even if remote, as they happen to a broad audience,” said Ian Gardiner, CEO, Viocorp. “We’ve taken a very complicated and costly process and turned it into something that can be easily executed while still retaining a high level broadcast quality.”

liveBOX is an easy to use system that allows users to connect a single camera or multiple inputs to the unit so they can transmit to an online audience through Viocorp’s Network Operations Centre (NOC). The NOC brings together all of Viocorp’s industry leading technologies and broadcasting expertise to ensure a transmission to end users that delivers a quality audio visual experience representative of the original event.

This new standard in mobile broadcasting will allow users to transmit from events such as news conferences, concerts, sporting matches, live crosses and more from remote locations around Australia. liveBOX works by creating a high speed bound connection to all three 3G mobile networks and communicating with Viocorp’s NOC to deliver coverage from almost anywhere in Australia.

End users can view the liveBOX broadcast through their computers, mobile phones and other devices such as tablets, game consoles and internet enabled televisions.

Expanded mobile broadcast capabilities are useful across a number of applications and industries where instant and often unexpected activities need to be transmitted to an audience that expects instantaneous access to relevant content.

“We foresee that with the continued uptake of high speed entertainment and mobile devices, our customers will continue to expect instant access to breaking news and other remote events,” said John Croll, CEO, Media Monitors. “A system such as liveBOX gives media organisations like us a competitive advantage in the delivery of timely and quality news broadcasts to our existing customer base and even further.”

Additionally, liveBOX provides a means for easy and seamless event amplification, ideal for product launches, live performances and similar events. This gives organisations the ability to communicate with a much bigger audience and increase the amount of impressions of major events, meaning that important marketing messages can have a broader impact than just on the event’s attendees.

“For the first time, we can easily create a broadcast audience for an event that may have previously been restricted to a small or niche audience,” said Peter Urmson, General Manager, Staging Connections. “This opens up a whole new base of customers who may traditionally not be attracted to conducting live events because they won’t attract a significant enough audience – liveBOX allows for a similar brand experience for those that can’t be at the event in person.”

liveBOX taps into the depth of Viocorp’s experience in online broadcasting, allowing anyone to harness the knowledge of the company’s thousands of online broadcasts and create an immersive experience for any sized remote audience.

“Viocorp has always been about centralised technology and making the user experience easy and rewarding. We can take end use technology and make it accessible to any business for a range of applications and liveBOX is the latest example of that,” added Gardiner.

liveBOX will be made available on a license and on demand fee basis from late 2010.

Source: Viocorp press release


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