Virgin Mobile awards Publicis Mojo ad account

Virgin Mobile has awarded Publicis Mojo its advertising account, making it one of the agency’s biggest wins since the arrival last year of Craig Davis as chief creative officer and co-chairman.

Publicis Mojo won the business following a pitch against 303.

The appointment follows the decision earlier this year by the telco’s 10 year incumbent, Host, to pull out of the review.

Host subsequently won Vodafone Hutchison Australia’s ad account for its Vodafone brand following a pitch against George Patterson Y&R Sydney and Happy Soldiers.

Although a Virgin Mobile spokeswoman declined to comment, Mumbrella understands the agencies involved have been informed of the appointment.


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