Visit Sunshine Coast appoints new head of marketing

Kelly Ryan has been appointed as the head of marketing at Visit Sunshine Coast (VSC).

Ryan takes over from Jo Prothero, who became VSC’s head of marketing in January 2020. Prothero left VSC in March.

Kelly Ryan

Ryan joins VSC from the National Portrait Gallery in Canberra, where she held the position of external communications manager. Ryan was also the director of marketing at VisitCanberra.

Matt Stoeckel, CEO at VSC, said: “Kelly’s wealth of experience and passion for destination marketing make her a natural fit for the Sunshine Coast. During her time with VisitCanberra she led a high performing marketing team that contributed towards record visitor arrivals to the region, and I know she can do the same for us.

“Critically, Kelly’s experience in brand management will be fundamental to rolling out Sunshine Coast’s new destination brand, For real.”

Ryan will commence her role from early July.

VSC began running campaigns targeted at New Zealand when the travel bubble began in April.

VSC appointed BCM to its creative and media accounts in October 2020.


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