Visual Jazz Isobar launches quizz app I Am Smarter Than You

Aegis Media-owned digital agency Visual Jazz Isobar has launched a quizz app called I Am Smarter Than You, which was the brainchild of Melbourne brothers Aidan and Aaron Marc.

The announcement:

Clever quiz players are invited to challenge their knowledge with a new app developed by Visual Jazz Isobar’s NowLab in partnership with Melbourne-based brothers, Aidan and Aaron March.

Released on the app store this week, I Am Smarter than You (IASTY) is a quiz app and the brainchild of the March brothers, who are not from a digital or gaming background. The brothers approached 30 agencies with their idea before garnering support from Visual Jazz Isobar who had the capability and technology to help them realise their idea.

Konrad Spilva, Managing Director of Visual Jazz Isobar (VJI) in Australia, said: “NowLab exists within the Isobar network to accelerate innovation through technology. We launched it in Australia to ensure that we had the capability to invest in great ideas from inside and outside our agency.”

“The launch of IASTY is proof that it’s working and we are really excited to see more great ideas coming to fruition through NowLab,” said Konrad.

IASTY pits mate against mate to determine who is the smartest in a virtual pub trivia game. The two player game sees players challenge their Facebook friends to a battle of the brains. The app uses GPS tracking technology to provide players with questions specific to their location. Players can check their overall stats to monitor how they are tracking compared to everyone that they play against, and see what their worldwide rank is.

Other projects created through NowLab since its launch include VJI’s own Meeting Room app and other prototypes in the final stages development.

I Am Smarter Than You is now available from the App Store at www.iamsmarterthanyouhq.com for AUD $0.99. Visit http://nowlab.visualjazz.com.au for more on NowLab.

Source: press release


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