VMO promotes Geoff Cochrane to national sales director

VMO has announced an additional seven roles will be added across its retail, petro-convenience and health club networks over the next few months.

Geoff Cochrane has been promoted to national sales director effective immediately and will lead the VMO team across three products – Shop, On-the-go and Active. Cochrane brings over 15 years of outdoor experience to the role and has been sales director at VMO Active for the past five years.


Cochrane said he was excited to lead the team into VMO’s next stage of growth.

“It is an honour and I am thrilled to be taking on the role of national sales director. There has never been a more exciting time to be in outdoor. VMO’s agility and flexibility offers a unique proposition to clients,” said Cochrane.

“I am excited to lead the sales team in growing our share in the market.”

VMO managing director, Paul Butler, said Cochrane’s history in the industry made him the perfect person to tackle the role.

“Geoff has fantastic industry experience, joining VMO in 2016 when we acquired Active Media Group. Prior to Active he had over 10 years with JC Decaux.

“Geoff’s proven track record in leading sales teams, his reputation in market and ability to drive market share will be key to propelling VMO into the future,” said Butler.

VMO veteran Deb Trela has also taken on a new role in the changes, becoming general manager of sales in Victoria for the cinema and OOH businesses.

Lucy Porter will also join VMO from JC Decaux on July 15 as a group sales manager. Carolyne Wearne will continue in her role as sales director for Val Morgan/VMO Queensland, and Madison Bayley has been promoted to account manager.

“These key appointments, internal promotions and welcoming of fantastic new talent are testament to VMO’s commitment to attracting and developing exceptional people within the business,” said Butler.

“Geoff, Deb and Caro have extensive experience in the media industry which will help shape the future of VMO and enhance our offering to exceed the evolving expectations of our clients. We are very excited about the future”.

VMO is part of the Val Morgan Group, comprised of Val Morgan Cinema and VMO.


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