Volkswagen launches first campaign in several years via DDB Group
Volkswagen Group Australia has launched its first brand campaign in seven years, via DDB Group Australia.
Experiencing the joy of driving is the inspiration behind the new campaign, which introduces a new and enduring brand platform for the automotive company.
‘Let’s Go For A Drive’ aims to build the brand’s presence in market, increasing desirability and building an emotional connection with consumers.
“It’s not every day you get the opportunity to develop work for such an iconic brand that has such a rich heritage of advertising,” said DDB’s ECD, Matt Chandler.
“With all that past work in mind, we wanted to tell a very simple story, beautifully. One that brings to life the simple joys of taking even the shortest drive. We’re very proud of this little tale and very fortunate to have brought it to life with such great clients and production partners.”
Michal Szaniecki, manager director for Volkswagen Passenger Vehicles, added: “There are great synergies between DDB and Volkswagen, both in the present and in years gone by, and we have seen that play out throughout the development of this campaign.
“We felt a connection to the creative concept from the beginning and felt it spoke directly to who we are as a brand and how we want people to feel when driving our cars.
“We are incredibly proud of the outcome and the way it represents the experience of driving with Volkswagen.”
Headquarted in Wolfsburg, Germany, Volkswagen is one of the world’s leading car makers with 114 production facilities in 29 countries.
This year, the automotive company is due to launch numerous new models in the Australian market, including many electric vehicles such as the Volkswagen ID.4, ID.5 and the ID. Buzz.
Jenny Mak, creative partner at DDB, added that the team worked hard to ensure they conveyed the “transformative” power of driving a Volkswagen.
“Great cars don’t just take you somewhere, they make you feel something. And some cars simply do it better than others,” she said.
“There’s a transformative power that comes from spending time in a quality car, and it’s a power everyone deserves to experience. The brand campaign is offering an invitation to people to remember what driving can be – an invitation that says – ‘let’s go for a drive’.”
The campaign is live nationwide, with support across OOH, digital and social channels.
Credits:
Agency: DDB
National chief creative officer – Stephen de Wolf
Executive creative director – Matt Chandler
Creative partner – Jenny Mak
Associate creative director – Simon Kooy
Associate creative director – Steven Hey
Head of brand performance – Michael Sinclair
Senior strategist – Tom Witcombe
Head of integrated content – Adrian Jung
Senior producer – Liz Nunan
Managing partner – Nick Russo
Senior business director – Nicole Drabsch
Client: Volkswagen Australia
Managing director – Michal Szaniecki
General manager marketing and product – Ralph Beckmann
Brand communications and sponsorship specialist – Peter Perivolarellis
Production company: Revolver
Director – Steve Rogers
Managing director/co-owner – Michael Ritchie
Executive producer/partner – Pip Smart
Producer – Caroline Kruck
DOP – Simon Duggan
Production designer – Steven Jones-Evans
Edit house: Arc Edit
Editor – Jack Hutchings
Post production: Alt VFX
Post supervisor – Jay Hawkins
Colourist – Trish Cahill
Sound house: Rumble
Sound design – Tone Aston
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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