Volkswagen launches first campaign in several years via DDB Group

February 26, 2024 9:56

Volkswagen Group Australia has launched its first brand campaign in seven years, via DDB Group Australia.

Experiencing the joy of driving is the inspiration behind the new campaign, which introduces a new and enduring brand platform for the automotive company.

‘Let’s Go For A Drive’ aims to build the brand’s presence in market, increasing desirability and building an emotional connection with consumers.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.