Ten’s new morning show Wake Up rated just 52,000 metro viewers on its first day, according to preliminary overnight numbers from OzTAM.
The number is only fractionally more than its ill-fated predecessor Breakfast which averaged 49,000 on its first day.
In the ranking of shows, Wake Up was 219th for the day. It averaged 11,000 in Sydney, 13,000 in Melbourne, 15,000 in Brisbane, 8,000 in Adelaide and 6,000 in Perth. However, despite the show running from 6.30am to 8.30am, only the final 90 minutes were included in the rating, helping it to a higher average.
During its first half hour it averaged 29,000. Averaged across the full two hours, the show rated 47,000 – below the first day numbers of its predecessor.
Meanwhile, Seven’s Sunrise rated 368,000 and Nine’s Today averaged 321,000.
Ahead of launch, Ten declined to give a figure it was aiming for although industry speculation suggested that 100,000 should be the initial target.
Ten’s new mid morning show Studio 10 averaged 61,000. Seven’s Morning Show rated 189,000 and Nine’s Mornings averaged 135,000.
Adam Boland, director of morning TV for Ten, has tweeted that the numbers indicate a “promising start”.
And a Network Ten spokesperson added: “We are happy with the shows, which look great, and the day one numbers. We are taking a long-term view of the breakfast and morning TV market. It will take time to establish our new line up.”
Monday’s top program was Nine News with 1.136m metro viewers followed by Seven News with 1.131m, while a new episode of the Big Bang Theory shot to the top of the night’s entertainment line up with 1.125m viewers for Channel Nine.
The show was ahead of Seven’s US import, James Spader’s The Blacklist, which achieved a metro audience of over 1m at 8.30pm. Channel Ten’s Homeland dropped to 323,000.
Meanwhile Seven’s brand funded show about the work of the Westpac helicopter Air Rescue rated 794,000.
The Big Bang Theory and the repeat episode that followed were the top two programs in people 25-54 followed by Nine’s Big Brother.
Big Brother, now in its final week, averaged 992,000, ahead of Seven’s Highway Patrol and Air Rescue, and Ten’s A League of Their Own, which averaged 326,000.
Nine won the night with a 22.7 per cent share of the audience while Seven had 20.8 per cent.
Ten’s audience share was 8.6 per cent.
Monday’s top 15 shows:
- Nine News Nine 1.136m
- Seven News Seven 1.131m
- The Big Bang Theory 1.125m
- Today Tonight Seven 1.037m
- The Blacklist Seven 1.006m
- Big Brother Nine 992,000
- The Big Bang Theory – Rpt Nine 944,000
- A Current Affair Nine 934,000
- Highway Patrol Seven 871,000
- Home and Away Seven 868,000
- Australian Story ABC1 864,000
- ABC News ABC1 833,000
- 7.30 ABC1 802,000
- Air Rescue Seven 794,000
- Four Corners ABC1 718,000 2
- Nine 22.7%
- Seven 20.8%
- ABC1 15.2%
- Ten 8.6%
- ONE 4.3%
- SBS ONE 4.2%
- 7mate 3.9%
- GO! 3.8%
- ELEVEN 3.8%
- ABC2 3.8%
- 7TWO 2.9%
- Gem 2.7%
- ABC News 24 1.3%
- ABC3 0.9%
- SBS 2 0.8%
- NITV 0.1%
Ratings data is copyright OzTAM and may not be reproduced, published or communicated without the prior written consent of OzTAM.